A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised, and … Continue reading Communication plans are key to a successful merger or acquisition
Tag Archives: business strategy
ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Obtaining perfect alignment of culture and brand is a moment in … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Why what worked in 2008 is no longer applicable in 2013
As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked … Continue reading Why what worked in 2008 is no longer applicable in 2013
How to ensure everyone knows your name so prospects are already familiar with you
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds … Continue reading How to ensure everyone knows your name so prospects are already familiar with you
How to get your sales efforts to stand out with a strategy and effort to be memorable
The ability to articulate your message of differentiation or value … Continue reading How to get your sales efforts to stand out with a strategy and effort to be memorable
How to establish from where your company growth will come
I have worked with CEOs for more than 30 years, and one constant that I have seen is a lack … Continue reading How to establish from where your company growth will come
Five Marketing Musts for Your Family Business
In order for a family business to be successful, it’s important for its leaders to give their organization every advantage … Continue reading Five Marketing Musts for Your Family Business
Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book
Kelly Borth, best-selling author and speaker, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business … Continue reading Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book
How to relearn some lessons by considering what it takes for dominance
While listening to a representative with a local food manufacturing company talk about his company’s success with leading innovation and … Continue reading How to relearn some lessons by considering what it takes for dominance