By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return … Continue reading ROI & ROO: How to measure your marketing spend to get the best of both
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters … Continue reading Media relations and new media — what’s different and what isn’t?
A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised, and … Continue reading Communication plans are key to a successful merger or acquisition
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds … Continue reading How to ensure everyone knows your name so prospects are already familiar with you
According to Wikipedia, “bang for the buck” is an idiom meaning the worth of one’s money or exertion. The phrase … Continue reading How to analyze certain factors to see if your marketing offers all that it should
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s … Continue reading How the right structure pays off for supporting a cause or organization
“ Value-added ” has become one of those terms that has grown in ambiguity in recent years. The term has … Continue reading How to consider the concept of ‘ value-added ’ in your marketing — and does it work?
Understanding what transpires at every point of contact with your company can provide some great insights into why prospects and … Continue reading How analyzing points of contact with your customers can lead to more successful sales
Kelly Borth, best-selling author and speaker, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business … Continue reading Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book
While listening to a representative with a local food manufacturing company talk about his company’s success with leading innovation and … Continue reading How to relearn some lessons by considering what it takes for dominance