Category Archives: advertising

10 Tips for an Effective Marketing Booth

You signed up to have a marketing booth at a trade show, networking event or festival to shake up your marketing mix. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Here are ten booth display … Continue reading 10 Tips for an Effective Marketing Booth

Why Digital Marketing Is Changing the Landscape

In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb is eroding a travel industry long dominated by hotels. And the home services market is no different. Learn why digital marketing is changing how companies compete. Recently GREENCREST hosted a Google Partners event to reveal … Continue reading Why Digital Marketing Is Changing the Landscape

Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute … Continue reading Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

Initiating a Call to Action

As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A call to action, or CTA, instructs prospects to perform a desired action such as “learn more,” “call today,” or “download the e-book.” The most effective CTAs relate to where your audience is in the sales … Continue reading Initiating a Call to Action

Top Marketing Trends to Look for – and Master – in 2017

In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content promotion styles were just a few of the things at the top of marketers’ minds. Moving into 2017, those trends will continue to grow and gain importance, but the new year will bring its own … Continue reading Top Marketing Trends to Look for – and Master – in 2017

The Secret to Creating Direct Mail Content That Works

Direct mail is meant to capture the reader’s attention, quickly get to the point and share important information. As a marketer, you don’t want to take too long to get to the “meat” of your content, otherwise you will lose the readers’ interest. A good direct mail piece creates excitement, interest, questions and pictures in … Continue reading The Secret to Creating Direct Mail Content That Works

Storytelling, with Science, Can Strike a Chord in Advertising

  Science has proven that words have the power to move people to tears, to action and — yes — to purchase. John P. Kotter, a professor of leadership at the Harvard Business School, once said, “Never underestimate the power of a good story.” Kotter believes in the power of a story to strike a chord in people … Continue reading Storytelling, with Science, Can Strike a Chord in Advertising

Get in the Online Marketing Game

Redefining Market Success Over the past decade, three significant things have redefined what CEOs need to achieve marketing success. Online and smartphone technology has evolved, and the millennial generation has moved into influential roles within business. This has caused a shift from traditional marketing (print, outdoor, broadcast, cable, direct mail) to online marketing (website, search engine optimization, … Continue reading Get in the Online Marketing Game

Is Your Business Really Using Integrated Marketing?

  Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit from constantly seeking new and improved ways to reach their target audiences. If you look at the history of communication and technology, you will also see the history and evolution of marketing. Marketing has grown … Continue reading Is Your Business Really Using Integrated Marketing?

Promoted Pins Set to Launch on Pinterest

Pinterest is getting ready to launch its advertising platform, Promoted Pins, which is currently in beta. Businesses will be able to use Promoted Pins to show their best Pins to a targeted audience, gain more Pinterest followers and drive more traffic to their website. With an estimated reach of 47.1 million U.S. users by the … Continue reading Promoted Pins Set to Launch on Pinterest

Firefox Change Boosts Bing Ads Performance

  Do you prefer using Google or Yahoo for your online searches? If you’re like the majority of Americans, you would most likely say Google. That’s why, back in December of 2014, many people who used Mozilla’s Firefox web browser were complaining that their default search engine switched to Yahoo. Although Firefox users can easily … Continue reading Firefox Change Boosts Bing Ads Performance

Search Marketing: The Pros and Cons of Advertising on Search Engines

What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines — such as Google and Bing — through either paid or unpaid efforts. When we talk about search marketing, we’re talking about strategies that help businesses rank higher than the competition. However, earning that No. … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines

Use your digital media ecosystem to build brand loyalty

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

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Attract: The First Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]

The post Attract: The First Step in Turning Prospects into Lifetime Customers appeared first on Brand Pro Blog.

Attract: The First Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers

Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture