Great brands have several things in common. First and foremost is distinction. They know who they are, what they do differently and why they do it. Well-branded companies have driven their stake in the ground and have clearly communicated, both internally and externally, their market position. Great companies also: Stay ahead of their competition. In … Continue reading 10 Things Great Companies Do
Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with your business? Was the experience superior, bad, or neutral? Was the experience consistent with your company’s brand? Is your brand experience really superior? Customer experiences produce emotional responses, and influence an overall relationship with customers … Continue reading Brand Experience: How it can affect your business
Obtaining perfect alignment of culture and brand is a moment in time—the gauge is a moving target, and like a pendulum it sways to the left and right continuously. The point is, once you achieve what feels like the perfect balance, it shifts. Maintaining a culture … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a world that is moving at the speed of sound, it is nearly impossible to get your message heard. To do so takes imagination, creativity and enchanting your audience in a way that draws them in … Continue reading How to drive customers to action through the persuasive power of narratives
Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.