Great brands have several things in common. First and foremost is distinction. They know who they are, what they do … Continue reading 10 Things Great Companies Do
Tag Archives: brand experience
Brand Experience: How it can affect your business
Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with … Continue reading Brand Experience: How it can affect your business
ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Obtaining perfect alignment of culture and brand is a moment in … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives