Tag Archives: customer service

Taking Control of the Customer Experience

  Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa! That is a big gap. Customer service and customer experience should be the No. 1 thing on CEOs’ minds. Eighty-nine percent of marketers believe that they will be competing on customer experience … Continue reading Taking Control of the Customer Experience

Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, you are ready for the Nurture phase. And, yes, you’re almost to the point of sale! However, not all leads will become customers. Depending on where they are in the sales cycle, some leads may … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

6 ways to create an astounding user experience

We all want happy customers. Having happy customers means we’re doing something well. When discussing ways to create happy customers, we oftentimes focus on interpersonal interaction, meetings, email and phone conversations. But what about creating happy customers through online interaction? A customer’s User Experience, abbreviated UX, refers to how the customer feels while interfacing with … Continue reading 6 ways to create an astounding user experience

What they really want from vendor and supplier relationships

By Kelly Borth, Chief Strategy Officer at GREENCREST So much of sales and marketing is understanding what customers really want and need from vendor and supplier relationships. Many times we feel that in order to obtain loyalty we need to invite customers to play golf, have open houses or entertain them over dinner or at … Continue reading What they really want from vendor and supplier relationships