Using Retargeting to Complement Your Marketing Strategy Retargeting advertisements are ads that are displayed digitally to people who have already … Continue reading When Should Retargeting Be Used as a Marketing Strategy?
In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb … Continue reading Why Digital Marketing Is Changing the Landscape
By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, … Continue reading Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content … Continue reading Top Marketing Trends to Look for – and Master – in 2017
The marketing industry is moving toward focusing more on customer experiences rather than traditional marketing campaigns and tactics, according to … Continue reading Experiences: The New Era of Marketing
Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers