Tag Archives: sales funnel

Use content to generate leads in the sales cycle

After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to create valuable information to connect consumers to the answers and solutions they need — when they need it. Marketing teams around the world have realized that to make the best impact, different types of content … Continue reading Use content to generate leads in the sales cycle

4 strategies to improve bottom line, generate leads

Most business owners know that the best time to sell a business or attract potential buyers or investors is when that business is healthy. And one mark of a healthy business is a strong bottom line. It pays, therefore, for business owners to pay attention to how well they are attracting sales leads and making sure that … Continue reading 4 strategies to improve bottom line, generate leads

Growing revenue by nurturing leads

Generating leads — for most companies — is a relatively straightforward process of attracting website visits, trade show contacts, buying lists, outbound email campaigns or telemarketing, among other things. The problem is that most of these leads (73 percent, according to MarketingSherpa) are not yet ready to buy — or to even talk to a … Continue reading Growing revenue by nurturing leads

Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the fifth in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, you are ready for the Nurture phase. And, yes, you’re almost to the … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

Convert: The Third Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the fourth in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) During the Engage phase of the Marketing Funnel, you maintained your prospects’ attention and enticed them to interact with your brand online. Once you have engaged a prospect, he or she is more … Continue reading Convert: The Third Step in Turning Prospects into Lifetime Customers

Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture