Tag Archives: marketing funnel

Growing revenue by nurturing leads

Generating leads — for most companies — is a relatively straightforward process of attracting website visits, trade show contacts, buying lists, outbound email campaigns or telemarketing, among other things. The problem is that most of these leads (73 percent, according to MarketingSherpa) are not yet ready to buy — or to even talk to a … Continue reading Growing revenue by nurturing leads

Experiences: The New Era of Marketing

  The marketing industry is moving toward focusing more on customer experiences rather than traditional marketing campaigns and tactics, according to Robert Rose and Carla Johnson in their latest book, Experiences: The 7th Era of Marketing.  What is an experience? An “experience” goes beyond a company’s product or service. It’s the value-added digital or physical … Continue reading Experiences: The New Era of Marketing

Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the fifth in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, you are ready for the Nurture phase. And, yes, you’re almost to the … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

Convert: The Third Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the fourth in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) During the Engage phase of the Marketing Funnel, you maintained your prospects’ attention and enticed them to interact with your brand online. Once you have engaged a prospect, he or she is more … Continue reading Convert: The Third Step in Turning Prospects into Lifetime Customers

Attract: The First Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers

Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture