Category Archives: search engine marketing

“Hey Google…what the heck is a micro-moment?”

In today’s world, it would appear we have all the answers at our fingertips. Whether you are searching for the best sushi restaurant in town or trying to buy tickets to see your favorite band, many of us look to our smartphones and other devices for information. For consumers, this can lead to an overwhelming … Continue reading “Hey Google…what the heck is a micro-moment?”

How to Get More Leads from Your Website

Can a website be good at converting leads? The short answer: Yes! Conversion rate optimization (CRO) is an evolving discipline but knowing exactly what “counts” as a conversion, how to track website conversions, why you need to track website conversions, and how you can use those results to inform other marketing decisions can play a … Continue reading How to Get More Leads from Your Website

Curious, Demanding, Impatient: The New Business Buyer

Business-to-business (B2B) buyers are increasingly self-directed in their research. In fact, according to Google, 68 percent of B2B buyers prefer to research online on their own before making any purchasing decisions. Recently, GREENCREST invited local business owners to its office for Google Partners Connect, an event co-hosted with Google to share research, strategies and tips … Continue reading Curious, Demanding, Impatient: The New Business Buyer

Benefits of Working with a Google Partner Agency

Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated … Continue reading Benefits of Working with a Google Partner Agency

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

Google AdWords for B2B Companies: Yes or No?

As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes but do so with caution. A B2B search advertising campaign is different than a B2C campaign. One major reason for the difference is the length of the sales cycle. B2B sales cycles … Continue reading Google AdWords for B2B Companies: Yes or No?

5 Steps to Creating a Website Analytics Measurement Plan

    If your business runs online sales or marketing campaigns, it’s important to know which activities are working and which aren’t. Accurate data is key in making smart decisions, and the power of online analytics comes into play. Website analytics tools such as Google AdWords often include key metrics — the number of website … Continue reading 5 Steps to Creating a Website Analytics Measurement Plan

Search Marketing: The Pros and Cons of Advertising on Search Engines

What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines — such as Google and Bing — through either paid or unpaid efforts. When we talk about search marketing, we’re talking about strategies that help businesses rank higher than the competition. However, earning that No. … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines

Use your digital media ecosystem to build brand loyalty

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

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