How to consider the concept of ‘ value-added ’ in your marketing — and does it work?
“ Value-added ” has become one of those terms that has grown in ambiguity in recent years. The term has … Continue reading How to consider the concept of ‘ value-added ’ in your marketing — and does it work?
How breaking through the clutter is a matter of how it is presented
Whether or not your message gets heard has a lot to do with the way you present it to the … Continue reading How breaking through the clutter is a matter of how it is presented
How analyzing points of contact with your customers can lead to more successful sales
Understanding what transpires at every point of contact with your company can provide some great insights into why prospects and … Continue reading How analyzing points of contact with your customers can lead to more successful sales
How to relearn some lessons by considering what it takes for dominance
While listening to a representative with a local food manufacturing company talk about his company’s success with leading innovation and … Continue reading How to relearn some lessons by considering what it takes for dominance
Making custom content work for your business
December’s Smart Business features GREENCREST Chief Creative Officer, Kelly Borth, who shares with readers her insight on how to provide … Continue reading Making custom content work for your business
How to analyze trends and determine which ones are likely to have the biggest effect
The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. … Continue reading How to analyze trends and determine which ones are likely to have the biggest effect
Join the Mobile Revolution
Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile … Continue reading Join the Mobile Revolution
Leading Results
Kelly Borth, CEO and chief strategy officer at GREENCREST talks about the importance of CEOs managing the sales process in … Continue reading Leading Results
Leading Communication
GREENCREST president and certified brand strategist Kelly Borth gives valuable advice to Smart Business Columbus readers on the use of … Continue reading Leading Communication
Protect Your Reputation
Managing reputation begins with top leadership and is rooted in your organization’s core values and corporate governance. It is reinforced … Continue reading Protect Your Reputation
The Metropreneur Columbus’ How-To Guide
GREENCREST CEO Kelly Borth is the most recent contributor to The Metropreneur Columbus, an online resource for all things related … Continue reading The Metropreneur Columbus’ How-To Guide
Live Your Brand
Creating a brand-focused organization shifts it from a commodity to a position of brand preference, which equates to higher marketplace value. Making the brand the central focus of the organization helps employees understand what is on brand and what is not.
The Digital Revolution: Changing the way we work and live
Four years ago, at the beginning of the social media frenzy, in a large lecture hall at Ohio University, a … Continue reading The Digital Revolution: Changing the way we work and live
Does proper spelling and grammar still matter in social media?
You don’t have to read too many text messages, Twitter or Facebook updates to see why many people blame social media for the decline in people’s writing skills. Does spelling and grammar matter on the internet? Many people in our industry will say “yes” if not argue that social media can teach you how to be a better writer.
The Next Social Media Craze: Foursquare
You’ve mastered Facebook and Twitter and now you’re probably hearing buzz around the newest trend in social media, Foursquare.
It’s a New Year! Time to Enter a New Market?
A new year always provides fresh thought, renewed energy and new opportunities to explore. Unlike last year when economists were predicting a decline, 2010 is predicted to incline as businesses and consumers slowly begin to come out of hiding.
Answering the Million Dollar Question: What’s the ROI on Brand Development?
It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.
Social Media… Is it Right for your Business?
Over the last year, corporate America has proven that social media isn’t just for teenagers. More and more professionals and businesses are finding new ways of using social media tools and understanding the online conversation.