In February of this year, I met with 35 brand certified peers. During our time together, we shared some of … Continue reading Lessons B2C and B2B Companies Can Learn from Smart Brands
Tag Archives: customer experience
Why Digital Marketing Is Changing the Landscape
In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb … Continue reading Why Digital Marketing Is Changing the Landscape
Taking Control of the Customer Experience
Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their … Continue reading Taking Control of the Customer Experience
Experiences: The New Era of Marketing
The marketing industry is moving toward focusing more on customer experiences rather than traditional marketing campaigns and tactics, according to … Continue reading Experiences: The New Era of Marketing
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences