Category Archives: marketing

Benefits of Working with a Google Partner Agency

Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated … Continue reading Benefits of Working with a Google Partner Agency

10 Tips for an Effective Marketing Booth

You signed up to have a marketing booth at a trade show, networking event or festival to shake up your marketing mix. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Here are ten booth display … Continue reading 10 Tips for an Effective Marketing Booth

Why Digital Marketing Is Changing the Landscape

In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb is eroding a travel industry long dominated by hotels. And the home services market is no different. Learn why digital marketing is changing how companies compete. Recently GREENCREST hosted a Google Partners event to reveal … Continue reading Why Digital Marketing Is Changing the Landscape

Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute … Continue reading Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

3 Tips for Mastering Content Marketing

Content marketing is an effective way to provide valuable, relevant content to your audience and should be top-of-mind when creating your marketing plan. When done correctly, it can help you retain an audience, generate leads and drive profitable customer action. Use the tips below to help you master your content marketing strategy this year. Tell … Continue reading 3 Tips for Mastering Content Marketing

Taking Control of the Customer Experience

  Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa! That is a big gap. Customer service and customer experience should be the No. 1 thing on CEOs’ minds. Eighty-nine percent of marketers believe that they will be competing on customer experience … Continue reading Taking Control of the Customer Experience

Use content to generate leads in the sales cycle

After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to create valuable information to connect consumers to the answers and solutions they need — when they need it. Marketing teams around the world have realized that to make the best impact, different types of content … Continue reading Use content to generate leads in the sales cycle

Initiating a Call to Action

As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A call to action, or CTA, instructs prospects to perform a desired action such as “learn more,” “call today,” or “download the e-book.” The most effective CTAs relate to where your audience is in the sales … Continue reading Initiating a Call to Action

Top Marketing Trends to Look for – and Master – in 2017

In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content promotion styles were just a few of the things at the top of marketers’ minds. Moving into 2017, those trends will continue to grow and gain importance, but the new year will bring its own … Continue reading Top Marketing Trends to Look for – and Master – in 2017

The Secret to Creating Direct Mail Content That Works

Direct mail is meant to capture the reader’s attention, quickly get to the point and share important information. As a marketer, you don’t want to take too long to get to the “meat” of your content, otherwise you will lose the readers’ interest. A good direct mail piece creates excitement, interest, questions and pictures in … Continue reading The Secret to Creating Direct Mail Content That Works