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Why Businesses Should Make Video a Marketing Priority in 2018
Wherever we go these days, it seems we are bombarded with video: on our computers, tablets, phones, not to mention … Continue reading Why Businesses Should Make Video a Marketing Priority in 2018
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Tips for Writing Clear and Concise Marketing Content
Effective communication is the key to the success of any company in industries across the board. But what exactly does … Continue reading Tips for Writing Clear and Concise Marketing Content
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Helpful Tips for Successful Holiday Marketing Campaigns
Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and … Continue reading Helpful Tips for Successful Holiday Marketing Campaigns
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Direct Mail Marketing: Best Practices for a Digital World
Despite contrary belief, direct mail marketing is not dead. In fact, with companies focusing on digital marketing efforts, now is … Continue reading Direct Mail Marketing: Best Practices for a Digital World
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PowerPoint Best Practices for a Stronger Presentation
We’ve all experience it: Sitting at a seminar, and the presenter pulls up a text-heavy slideshow and begins reading it … Continue reading PowerPoint Best Practices for a Stronger Presentation
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Seven Tips for a Successful Email Marketing Strategy
Email marketing, which has become one of the most efficient marketing tactics, makes it easy to engage prospects and maintain … Continue reading Seven Tips for a Successful Email Marketing Strategy
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Benefits of Working with a Google Partner Agency
Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google … Continue reading Benefits of Working with a Google Partner Agency
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10 Tips for an Effective Marketing Booth
You signed up to have a marketing booth at a trade show, networking event or festival to shake up your … Continue reading 10 Tips for an Effective Marketing Booth
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Why Digital Marketing Is Changing the Landscape
In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb … Continue reading Why Digital Marketing Is Changing the Landscape
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Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, … Continue reading Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
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3 Tips for Mastering Content Marketing
Content marketing is an effective way to provide valuable, relevant content to your audience and should be top-of-mind when creating … Continue reading 3 Tips for Mastering Content Marketing
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Taking Control of the Customer Experience
Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their … Continue reading Taking Control of the Customer Experience
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Use content to generate leads in the sales cycle
After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to … Continue reading Use content to generate leads in the sales cycle
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Initiating a Call to Action
As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A … Continue reading Initiating a Call to Action
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Top Marketing Trends to Look for – and Master – in 2017
In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content … Continue reading Top Marketing Trends to Look for – and Master – in 2017
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The Secret to Creating Direct Mail Content That Works
Direct mail is meant to capture the reader’s attention, quickly get to the point and share important information. As a … Continue reading The Secret to Creating Direct Mail Content That Works
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Marketing to Millennials – Everything You Need to Know
Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, … Continue reading Marketing to Millennials – Everything You Need to Know
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The Biggest Content Marketing Trends of 2017
The new year is just five months away, and with it comes new content marketing trends and opportunities. In … Continue reading The Biggest Content Marketing Trends of 2017