In February of this year, I met with 35 brand certified peers. During our time together, we shared some of … Continue reading Lessons B2C and B2B Companies Can Learn from Smart Brands
Tag Archives: branding
How to Build an Online Marketing Fire
Knowing how to build a fire is just as essential for survival in the online marketing world as it is in … Continue reading How to Build an Online Marketing Fire
3 Remarkable Stats that Prove the Power of Video Marketing
2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing
Engaging employees to live the brand
The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace … Continue reading Engaging employees to live the brand
Brand Value Pyramid: Visualize where your brand stands
The Brand Value Pyramid is a tool for CEOs to visualize company brand value. It illustrates some of the most … Continue reading Brand Value Pyramid: Visualize where your brand stands
Designing Logos for the Digital Age
A brand is not a logo, an advertising tag line or design elements. But that doesn’t negate the importance of … Continue reading Designing Logos for the Digital Age
Why the strategic process of brand differentiation matters
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable … Continue reading Why the strategic process of brand differentiation matters