Beware! 3 Rules to Keep Your Design From Becoming a Monster
In 1984, the movie Gremlins told how an inventor buys a cute, furry creature called a mogwai as a gift … Continue reading Beware! 3 Rules to Keep Your Design From Becoming a Monster
How Can User Generated Content Help B2B Brands?
When was the last time you left a review on Yelp about your favorite local restaurant? Perhaps just moments ago … Continue reading How Can User Generated Content Help B2B Brands?
How Can B2B Brands Use Influencer Marketing Successfully
Remember when those who had the most influence on mainstream popular culture were usually famous celebrities such as actors, athletes … Continue reading How Can B2B Brands Use Influencer Marketing Successfully
Should You Start A Podcast in 2021?
Over the last year, podcasts on all topics have gained listenership quickly, and the trend of consumers streaming audio content … Continue reading Should You Start A Podcast in 2021?
Refine Your Brand Messaging to Resonate Now
There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our … Continue reading Refine Your Brand Messaging to Resonate Now
5 Trade Show Marketing Tips That Get Real Results
Did you know professional services firm PricewaterhouseCoopers predicts that the trade show market will generate $15.7 billion in 2019? While … Continue reading 5 Trade Show Marketing Tips That Get Real Results
Get Ready for Generation Z — the Next Big Consumers
Ready or not, it’s happening: Generation Z is coming of age, entering the workforce, and gearing up to be the … Continue reading Get Ready for Generation Z — the Next Big Consumers
Ignite Your Business® Podcast: Mike Schoedinger talks Company Culture
This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth … Continue reading Ignite Your Business® Podcast: Mike Schoedinger talks Company Culture
Millennials are Far from Brand-Averse Consumers
The idea that millennials are brand averse is a myth. In fact, one glance at any millennial’s Instagram account, and … Continue reading Millennials are Far from Brand-Averse Consumers
Why the strategic process of brand differentiation matters
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable … Continue reading Why the strategic process of brand differentiation matters
Simon says — The why factor is often a game changer
By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do … Continue reading Simon says — The why factor is often a game changer
Brand Experience: How it can affect your business
Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with … Continue reading Brand Experience: How it can affect your business
How is integrated marketing effective?
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is … Continue reading How is integrated marketing effective?
ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Obtaining perfect alignment of culture and brand is a moment in … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
How to ensure everyone knows your name so prospects are already familiar with you
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds … Continue reading How to ensure everyone knows your name so prospects are already familiar with you
Live Your Brand
Creating a brand-focused organization shifts it from a commodity to a position of brand preference, which equates to higher marketplace value. Making the brand the central focus of the organization helps employees understand what is on brand and what is not.
Answering the Million Dollar Question: What’s the ROI on Brand Development?
It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.