Marketing Your Business on a Budget
For B2B leaders, building a marketing program that generates awareness and helps their company stand out from the competition requires … Continue reading Marketing Your Business on a Budget
Is Your Marketing Strategy a Trick or Treat? 5 Scary Marketing Tactics That Frighten Your Clients
It starts like any other day. You head to work, have a productive day and come home to spend well-deserved … Continue reading Is Your Marketing Strategy a Trick or Treat? 5 Scary Marketing Tactics That Frighten Your Clients
6 Ways To Improve Your Email Marketing
Communicating with your customers and prospects via email can be one of the most powerful ways to engage them — … Continue reading 6 Ways To Improve Your Email Marketing
5 Tips For Effective Holiday Marketing in the COVID
The holidays are upon us, and you know what that means…well, what does that mean, exactly, in 2020? Will holiday … Continue reading 5 Tips For Effective Holiday Marketing in the COVID
Top Marketing Trends to Watch in 2020
As we turn the page to a new year — and a new decade! — it provides a great time … Continue reading Top Marketing Trends to Watch in 2020
Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
Media relations and new media — what’s different and what isn’t?
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters … Continue reading Media relations and new media — what’s different and what isn’t?
The Rising Tide of E-mail Marketing
The effectiveness of your e-mail is tied closely to the value it provides the recipient. It’s important to ask, “Will the target find the content interesting or useful?”
Web-based and Electronic Marketing
Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
Weaving Your Advertising Web
Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.
E-mail Etiquette
General rules for good communication apply as much to e-mail as to any other medium.
Effective E-mail Marketing Strengthens Customer Relationships
Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to receive something valuable in return.