Finding new customers is the lifeblood of most businesses. Few of us have customers lining up at the door, … Continue reading 7 Tips to Enhance Your Lead Generation Marketing Efforts
Tag Archives: marketing
Market Research: Adding value to your business
Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises … Continue reading Market Research: Adding value to your business
Advertising Frequency: Finding the perfect balance
There’s no magic formula for calculating the perfect advertising frequency. However, industry rules of thumb can be used as a … Continue reading Advertising Frequency: Finding the perfect balance
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
ROI & ROO: How to measure your marketing spend to get the best of both
By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return … Continue reading ROI & ROO: How to measure your marketing spend to get the best of both
Media relations and new media — what’s different and what isn’t?
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters … Continue reading Media relations and new media — what’s different and what isn’t?
How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
How the right structure pays off for supporting a cause or organization
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s … Continue reading How the right structure pays off for supporting a cause or organization
Five Marketing Musts for Your Family Business
In order for a family business to be successful, it’s important for its leaders to give their organization every advantage … Continue reading Five Marketing Musts for Your Family Business
Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book
Kelly Borth, best-selling author and speaker, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business … Continue reading Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book