The Power of “RE”
From re-think, re-invent, re-energize and re-create, to re-start, re-program, re-boot and re-brand, ‘Re’ challenges you to ask, “What if? Why … Continue reading The Power of “RE”
5 Tips For Effective Holiday Marketing in the COVID
The holidays are upon us, and you know what that means…well, what does that mean, exactly, in 2020? Will holiday … Continue reading 5 Tips For Effective Holiday Marketing in the COVID
Millennials are Far from Brand-Averse Consumers
The idea that millennials are brand averse is a myth. In fact, one glance at any millennial’s Instagram account, and … Continue reading Millennials are Far from Brand-Averse Consumers
Why Hire an AMI Accredited Agency?
The text below is from the website for the Agency Management Institute, which offers certification to agencies that complete extensive … Continue reading Why Hire an AMI Accredited Agency?
10 Tips for an Effective Marketing Booth
You signed up to have a marketing booth at a trade show, networking event or festival to shake up your … Continue reading 10 Tips for an Effective Marketing Booth
Why Digital Marketing Is Changing the Landscape
In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb … Continue reading Why Digital Marketing Is Changing the Landscape
Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, … Continue reading Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
Initiating a Call to Action
As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A … Continue reading Initiating a Call to Action
Top Marketing Trends to Look for – and Master – in 2017
In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content … Continue reading Top Marketing Trends to Look for – and Master – in 2017
The Secret to Creating Direct Mail Content That Works
Direct mail is meant to capture the reader’s attention, quickly get to the point and share important information. As a … Continue reading The Secret to Creating Direct Mail Content That Works
Storytelling, with Science, Can Strike a Chord in Advertising
Science has proven that words have the power to move people to tears, to action and — yes — … Continue reading Storytelling, with Science, Can Strike a Chord in Advertising
Get in the Online Marketing Game
Redefining Market Success Over the past decade, three significant things have redefined what CEOs need to achieve marketing success. Online … Continue reading Get in the Online Marketing Game
Is Your Business Really Using Integrated Marketing?
Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit … Continue reading Is Your Business Really Using Integrated Marketing?
Promoted Pins Set to Launch on Pinterest
Pinterest is getting ready to launch its advertising platform, Promoted Pins, which is currently in beta. Businesses will be able … Continue reading Promoted Pins Set to Launch on Pinterest
Firefox Change Boosts Bing Ads Performance
Do you prefer using Google or Yahoo for your online searches? If you’re like the majority of Americans, you … Continue reading Firefox Change Boosts Bing Ads Performance
Search Marketing: The Pros and Cons of Advertising on Search Engines
What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines
Use your digital media ecosystem to build brand loyalty
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate … Continue reading Use your digital media ecosystem to build brand loyalty
Attract: The First Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers