Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit from constantly seeking new and improved ways to reach their target audiences. If you look at the history of communication and technology, you will also see the history and evolution of marketing. Marketing has grown … Continue reading Is Your Business Really Using Integrated Marketing?
Pinterest is getting ready to launch its advertising platform, Promoted Pins, which is currently in beta. Businesses will be able to use Promoted Pins to show their best Pins to a targeted audience, gain more Pinterest followers and drive more traffic to their website. With an estimated reach of 47.1 million U.S. users by the … Continue reading Promoted Pins Set to Launch on Pinterest
Do you prefer using Google or Yahoo for your online searches? If you’re like the majority of Americans, you would most likely say Google. That’s why, back in December of 2014, many people who used Mozilla’s Firefox web browser were complaining that their default search engine switched to Yahoo. Although Firefox users can easily … Continue reading Firefox Change Boosts Bing Ads Performance
What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines — such as Google and Bing — through either paid or unpaid efforts. When we talk about search marketing, we’re talking about strategies that help businesses rank higher than the competition. However, earning that No. … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]
The post Use your digital media ecosystem to build brand loyalty appeared first on Brand Pro Blog.
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]
The post Attract: The First Step in Turning Prospects into Lifetime Customers appeared first on Brand Pro Blog.
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation and No. 2, be memorable. Balance these, and you’re gold. It’s easier said than done. Mastering the art and science of advertising begins with company brand, your unique evidence of distinction, and ends with creative […]
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford In difficult economic times, companies tend to tighten their belts and their marketing spend to adjust to sales projections. And while cutting back on expenses can be a smart strategy, adopting a bunker … Continue reading Marketing Spend: Fast growth in a slow economy