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Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
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The art of advertising
By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation … Continue reading The art of advertising
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Marketing Spend: Fast growth in a slow economy
“A man who stops advertising to save money is like a man who stops a clock to save time.” – … Continue reading Marketing Spend: Fast growth in a slow economy
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Advertising Frequency: Finding the perfect balance
There’s no magic formula for calculating the perfect advertising frequency. However, industry rules of thumb can be used as a … Continue reading Advertising Frequency: Finding the perfect balance
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How to plan an AWESOME print advertising campaign
If you want to plan an awesome print advertising campaign, you first need to do your homework. Follow these steps … Continue reading How to plan an AWESOME print advertising campaign
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Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
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How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
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How to establish from where your company growth will come
I have worked with CEOs for more than 30 years, and one constant that I have seen is a lack … Continue reading How to establish from where your company growth will come
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How the right structure pays off for supporting a cause or organization
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s … Continue reading How the right structure pays off for supporting a cause or organization
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Advertising Frequency – Is There a Magic Number?
Media buying should be approached with a strategy that identifies targets, determines the most effective outlets for reaching them and considers a mixture of outlets and ad schedules.
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Effective Advertising
Advertising is about communication, so it’s important to use language your customers clearly understand.