How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
How to ensure everyone knows your name so prospects are already familiar with you
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds … Continue reading How to ensure everyone knows your name so prospects are already familiar with you
How to analyze certain factors to see if your marketing offers all that it should
According to Wikipedia, “bang for the buck” is an idiom meaning the worth of one’s money or exertion. The phrase … Continue reading How to analyze certain factors to see if your marketing offers all that it should
How the right structure pays off for supporting a cause or organization
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s … Continue reading How the right structure pays off for supporting a cause or organization
Five Marketing Musts for Your Family Business
In order for a family business to be successful, it’s important for its leaders to give their organization every advantage … Continue reading Five Marketing Musts for Your Family Business
Eight keys to developing long-term customer connections
If I did a Google search, I am certain there would be numerous authors who have written about building lasting … Continue reading Eight keys to developing long-term customer connections
How to consider the concept of ‘ value-added ’ in your marketing — and does it work?
“ Value-added ” has become one of those terms that has grown in ambiguity in recent years. The term has … Continue reading How to consider the concept of ‘ value-added ’ in your marketing — and does it work?
How breaking through the clutter is a matter of how it is presented
Whether or not your message gets heard has a lot to do with the way you present it to the … Continue reading How breaking through the clutter is a matter of how it is presented
How to analyze trends and determine which ones are likely to have the biggest effect
The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. … Continue reading How to analyze trends and determine which ones are likely to have the biggest effect
Join the Mobile Revolution
Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile … Continue reading Join the Mobile Revolution
Justifying Social Media use with ROI
Investing time and money in social media marketing is hard to justify especially if you’re concerned about ROI. Social media, … Continue reading Justifying Social Media use with ROI
It’s a New Year! Time to Enter a New Market?
A new year always provides fresh thought, renewed energy and new opportunities to explore. Unlike last year when economists were predicting a decline, 2010 is predicted to incline as businesses and consumers slowly begin to come out of hiding.
Cost-effective Marketing in 2009
While the economy is a little uncertain, your marketing plan doesn’t need to be. By fine-tuning your marketing strategy in 2009, you can maintain a strong voice, increase market share and be top-of-mind when the situation improves.
On Writing Well
The best marketing campaigns break through mental filters by speaking our language, touching our emotions and making a meaningful connection. Words and images work together to create a campaign that resonates.
Web-based and Electronic Marketing
Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
Muddled Messages — Is Everyone Speaking the Same Language?
Your selling message should be the foundation for the many forms of written, verbal, printed and Web communications your company uses to market its services.
Speaking to Betty
One of the best methods of creating a customer-centric philosophy is to create a profile of your ideal patron. Give the person a name; create a story.
The Fix is in the Mix
Planning the right marketing mix will help your business survive tough economic times and successfully reach your customer.