The ABCs of marketing
By Kelly Borth, Chief Strategy Officer at GREENCREST For many CEOs marketing can seem complicated, so these ABCs of marketing might be helpful. Based on my 35-plus years of experience, they are essential to obtaining market prominence, building a successful brand and establishing market leadership. Advertise Your marketplace needs to know that your company’s products […]
Marketing recipe for a lively open house
When you open a new location, an open-house will help you connect with your community, associates, vendors, customers—and potential business! Ingredients Invitations (physical and digital) Website Social media networks Business organizations’ e-newsletters Event calendars Media alerts Food, drinks and dessert Entertainment Photographer Press release Tie to charity (optional) Directions Select the time and date of […]
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Online Marketing: The basics
Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point … Continue reading Online Marketing: The basics
Marketing Spend: Fast growth in a slow economy
“A man who stops advertising to save money is like a man who stops a clock to save time.” – … Continue reading Marketing Spend: Fast growth in a slow economy
Trends identify business opportunities and threats
By Kelly Borth, Chief Strategy Officer at GREENCREST All types of trends can impact our businesses. But not all of … Continue reading Trends identify business opportunities and threats
What is search marketing?
Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search … Continue reading What is search marketing?
Market Research: Adding value to your business
Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises … Continue reading Market Research: Adding value to your business
Strategic Marketing: The key to competitive advantage
What is strategic marketing? Strategic marketing directs limited resources toward optimal opportunities to increase sales and sustain a competitive advantage. … Continue reading Strategic Marketing: The key to competitive advantage
Simon says — The why factor is often a game changer
By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do … Continue reading Simon says — The why factor is often a game changer
Develop your online content marketing strategy
Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content … Continue reading Develop your online content marketing strategy
How to plan an AWESOME print advertising campaign
If you want to plan an awesome print advertising campaign, you first need to do your homework. Follow these steps … Continue reading How to plan an AWESOME print advertising campaign
Your Prospecting Plan: Are you leaving it to chance?
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s a new year with new goals. What’s your prospecting plan, or … Continue reading Your Prospecting Plan: Are you leaving it to chance?
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
Increase your website’s search engine page rank
To increase your search engine page rank, you must begin by determining the keywords you want to target. A good … Continue reading Increase your website’s search engine page rank
What they really want from vendor and supplier relationships
By Kelly Borth, Chief Strategy Officer at GREENCREST So much of sales and marketing is understanding what customers really want … Continue reading What they really want from vendor and supplier relationships
How is integrated marketing effective?
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is … Continue reading How is integrated marketing effective?
Why do I need a marketing plan?
Would you embark on a family vacation without knowing where you’re going, how you’re going to get there or how … Continue reading Why do I need a marketing plan?
Strengthen relationships by celebrating milestones
By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies … Continue reading Strengthen relationships by celebrating milestones