Using PR to Ignite Your SEO
Love and marriage. They go together like…PR and SEO? While some marriages are made in heaven, the marriage between public … Continue reading Using PR to Ignite Your SEO
Give Thanks with Creative Customer Appreciation!
“Gratitude is the most exquisite form of courtesy.” -Jacques Maritain From the time we can speak, most people are taught … Continue reading Give Thanks with Creative Customer Appreciation!
The Role of Media Relations in a Fake News Era
How important is earned media and what role does media relations play in the fake news era in which we … Continue reading The Role of Media Relations in a Fake News Era
Three Public Relations Rules to Live By
Public relations is an essential part of any marketing plan. Good PR work can build brand awareness and a … Continue reading Three Public Relations Rules to Live By
How to Choose the Right PR Agency for your Company
Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure … Continue reading How to Choose the Right PR Agency for your Company
How to Catch the Attention of a Reporter
FREE FOOD! Now that we have your attention, how can you grab the attention of a reporter? Each day, … Continue reading How to Catch the Attention of a Reporter
Public Relations Tools You Can’t Live Without
Smart marketing plans include public relations, which requires a dedicated staff using the right public relations tools to get … Continue reading Public Relations Tools You Can’t Live Without
PR is Important, Even in Good Times
People don’t know what they don’t know. Business might be booming with both returning and new customers, but that doesn’t … Continue reading PR is Important, Even in Good Times
Tips for a successful merger or acquisition
Communication Plans Are Key A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos … Continue reading Tips for a successful merger or acquisition
Crisis Communications: Plan for the unexpected
As CEOs, it is our responsibility to manage the unexpected. My industry labels this as crisis communications or reputation management. … Continue reading Crisis Communications: Plan for the unexpected
Is Your Business Really Using Integrated Marketing?
Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit … Continue reading Is Your Business Really Using Integrated Marketing?
Top 5 Tips for Media Relations
An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. The … Continue reading Top 5 Tips for Media Relations
Use your digital media ecosystem to build brand loyalty
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate … Continue reading Use your digital media ecosystem to build brand loyalty
How to ace your media interview
A media interview can go by in a blink and leave you with the feeling that you could have said … Continue reading How to ace your media interview
Online Newsroom: Why you should have one
Any company that has a media relations program in place should have an online newsroom. The Internet is now an … Continue reading Online Newsroom: Why you should have one
Win press coverage with a media relations campaign
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A … Continue reading Win press coverage with a media relations campaign
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
How is integrated marketing effective?
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is … Continue reading How is integrated marketing effective?