Science has proven that words have the power to move people to tears, to action and — yes — … Continue reading Storytelling, with Science, Can Strike a Chord in Advertising
Tag Archives: GREENCREST
7 Ways to Succeed at Project Management
At GREENCREST, we’re a little biased when we say we have the best project-management team in the region. Our project … Continue reading 7 Ways to Succeed at Project Management
Public Relations Tools You Can’t Live Without
Smart marketing plans include public relations, which requires a dedicated staff using the right public relations tools to get … Continue reading Public Relations Tools You Can’t Live Without
5 Marketing Myths that Cost Companies Customers and Sales
There are dangerous marketing myths that are currently holding companies back from increased profits. The truth is, good … Continue reading 5 Marketing Myths that Cost Companies Customers and Sales
ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Obtaining perfect alignment of culture and brand is a moment in … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
Why what worked in 2008 is no longer applicable in 2013
As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked … Continue reading Why what worked in 2008 is no longer applicable in 2013
How to get your sales efforts to stand out with a strategy and effort to be memorable
The ability to articulate your message of differentiation or value … Continue reading How to get your sales efforts to stand out with a strategy and effort to be memorable
How to establish from where your company growth will come
I have worked with CEOs for more than 30 years, and one constant that I have seen is a lack … Continue reading How to establish from where your company growth will come
Eight keys to developing long-term customer connections
If I did a Google search, I am certain there would be numerous authors who have written about building lasting … Continue reading Eight keys to developing long-term customer connections
Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book
Kelly Borth, best-selling author and speaker, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business … Continue reading Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book