The Role of Media Relations in a Fake News Era
How important is earned media and what role does media relations play in the fake news era in which we … Continue reading The Role of Media Relations in a Fake News Era
Articles Articles
Ignite Your Business® Podcast: Don DePerro, president and CEO of the Columbus Chamber of Commerce, talks Columbus business
GREENCREST CEO and chief strategy officer Kelly Borth sat down with Don DePerro, president and CEO of the Columbus Chamber … Continue reading Ignite Your Business® Podcast: Don DePerro, president and CEO of the Columbus Chamber of Commerce, talks Columbus business
Advertising Frequency: Finding the perfect balance
There’s no magic formula for calculating the perfect advertising frequency. However, industry rules of thumb can be used as a … Continue reading Advertising Frequency: Finding the perfect balance
Win press coverage with a media relations campaign
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A … Continue reading Win press coverage with a media relations campaign
12 steps to help you develop an actionable marketing plan
By Kelly Borth, Chief Strategy Officer at GREENCREST The end of Q3 and the beginning of Q4 is an optimum … Continue reading 12 steps to help you develop an actionable marketing plan
Clearing your head with some mental health days makes you a better CEO
By Kelly Borth, Chief Strategy Officer at GREENCREST This month I decided to remove my marketing hat and put on … Continue reading Clearing your head with some mental health days makes you a better CEO
ROI & ROO: How to measure your marketing spend to get the best of both
By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return … Continue reading ROI & ROO: How to measure your marketing spend to get the best of both
Media relations and new media — what’s different and what isn’t?
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters … Continue reading Media relations and new media — what’s different and what isn’t?
Communication plans are key to a successful merger or acquisition
A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised, and … Continue reading Communication plans are key to a successful merger or acquisition
ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Obtaining perfect alignment of culture and brand is a moment in … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
Why what worked in 2008 is no longer applicable in 2013
As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked … Continue reading Why what worked in 2008 is no longer applicable in 2013
How to ensure everyone knows your name so prospects are already familiar with you
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds … Continue reading How to ensure everyone knows your name so prospects are already familiar with you
How to get your sales efforts to stand out with a strategy and effort to be memorable
The ability to articulate your message of differentiation or value … Continue reading How to get your sales efforts to stand out with a strategy and effort to be memorable
How to analyze certain factors to see if your marketing offers all that it should
According to Wikipedia, “bang for the buck” is an idiom meaning the worth of one’s money or exertion. The phrase … Continue reading How to analyze certain factors to see if your marketing offers all that it should
How the right structure pays off for supporting a cause or organization
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s … Continue reading How the right structure pays off for supporting a cause or organization
Five Marketing Musts for Your Family Business
In order for a family business to be successful, it’s important for its leaders to give their organization every advantage … Continue reading Five Marketing Musts for Your Family Business
Eight keys to developing long-term customer connections
If I did a Google search, I am certain there would be numerous authors who have written about building lasting … Continue reading Eight keys to developing long-term customer connections