Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
The art of advertising
By Kelly Borth, Chief Strategy Officer at GREENCREST Great advertising needs to: No. 1, sell your company’s point of differentiation … Continue reading The art of advertising
Marketing Spend: Fast growth in a slow economy
“A man who stops advertising to save money is like a man who stops a clock to save time.” – … Continue reading Marketing Spend: Fast growth in a slow economy
Advertising Frequency: Finding the perfect balance
There’s no magic formula for calculating the perfect advertising frequency. However, industry rules of thumb can be used as a … Continue reading Advertising Frequency: Finding the perfect balance
How to plan an AWESOME print advertising campaign
If you want to plan an awesome print advertising campaign, you first need to do your homework. Follow these steps … Continue reading How to plan an AWESOME print advertising campaign
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
How to establish from where your company growth will come
I have worked with CEOs for more than 30 years, and one constant that I have seen is a lack … Continue reading How to establish from where your company growth will come
How the right structure pays off for supporting a cause or organization
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s … Continue reading How the right structure pays off for supporting a cause or organization
Advertising Frequency – Is There a Magic Number?
Media buying should be approached with a strategy that identifies targets, determines the most effective outlets for reaching them and considers a mixture of outlets and ad schedules.
Effective Advertising
Advertising is about communication, so it’s important to use language your customers clearly understand.