4 strategies to improve bottom line, generate leads
Most business owners know that the best time to sell a business or attract potential buyers or investors is when … Continue reading 4 strategies to improve bottom line, generate leads
3 Remarkable Stats that Prove the Power of Video Marketing
2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing
Growing revenue by nurturing leads
Generating leads — for most companies — is a relatively straightforward process of attracting website visits, trade show contacts, buying … Continue reading Growing revenue by nurturing leads
Engaging employees to live the brand
The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace … Continue reading Engaging employees to live the brand
B2B Social Media Marketing: Is It Worth It?
Social media has changed everything. Creating and sharing our experiences online has become irrevocably ingrained into our culture. It didn’t … Continue reading B2B Social Media Marketing: Is It Worth It?
Six Ways to Lead with Strategy
Strategy is a game changer. It is what separates the players from the industry leaders. If you want … Continue reading Six Ways to Lead with Strategy
How to increase your sales team’s opportunity to succeed
New year: new goals, behaviors and tasks This time of year business owners are busy establishing goals for the New … Continue reading How to increase your sales team’s opportunity to succeed
Strategic Choices: Which social media networks should my company use?
Social media can be a great tool to help drive traffic to a company website, engage and develop relationships, and … Continue reading Strategic Choices: Which social media networks should my company use?
Get in the Online Marketing Game
Redefining Market Success Over the past decade, three significant things have redefined what CEOs need to achieve marketing success. Online … Continue reading Get in the Online Marketing Game
Think of Social Media as an Online Newsletter
We still run across numerous companies that struggle with understanding the value of social media and the strategy needed to … Continue reading Think of Social Media as an Online Newsletter
Is Your Business Really Using Integrated Marketing?
Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit … Continue reading Is Your Business Really Using Integrated Marketing?
Designing Logos for the Digital Age
A brand is not a logo, an advertising tag line or design elements. But that doesn’t negate the importance of … Continue reading Designing Logos for the Digital Age
Create a Brand Bundle and Add Value to Your Business
A brand bundle will help you focus on intangible value. Your company’s brand should be considered an important focus for … Continue reading Create a Brand Bundle and Add Value to Your Business
Marketing Trends in 2015
Now that we’re halfway through the year, it’s interesting to look at 2015 trend forecasts to see if they are … Continue reading Marketing Trends in 2015
NEO Typology: A new consumer you need to know
Do you consider yourself a Traditionalist or a NEO? We recently came across a blog article posted by Ross Honeywill that … Continue reading NEO Typology: A new consumer you need to know
Experiences: The New Era of Marketing
The marketing industry is moving toward focusing more on customer experiences rather than traditional marketing campaigns and tactics, according to … Continue reading Experiences: The New Era of Marketing
Search Marketing: The Pros and Cons of Advertising on Search Engines
What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines
Nurture: The Fourth Step in Turning Prospects into Lifetime Customers
Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers