Search Marketing: The Pros and Cons of Advertising on Search Engines
What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines
Nurture: The Fourth Step in Turning Prospects into Lifetime Customers
Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers
The Big Brand Misconception
Many CEOs and advertising professionals struggle with understanding what “brand” is. We’ll give you a hint: It’s not a … Continue reading The Big Brand Misconception
Google’s New Universal Analytics: Evolving Online Customer Data Collection
By Kelly Borth, Chief Strategy Officer at GREENCREST You have a website. You’re active on social media. You advertise. You … Continue reading Google’s New Universal Analytics: Evolving Online Customer Data Collection
Convert: The Third Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the fourth in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Convert: The Third Step in Turning Prospects into Lifetime Customers
Use your digital media ecosystem to build brand loyalty
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate … Continue reading Use your digital media ecosystem to build brand loyalty
Engage: The Second Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the third in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) You grabbed your prospects’ attention in the Attract phase of the Marketing Funnel, and they’re showing interest in your business, product or service. Now is the time when content marketing is critical. During […]
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Marketing recipe for a winning website launch
Whether you’re launching a brand new website or have redesigned your current website, you have an opportunity to market it! … Continue reading Marketing recipe for a winning website launch
Attract: The First Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
Attract: The First Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
The power of brainstorming
By Kelly Borth, Chief Strategy Officer at GREENCREST Whoever said, “Two heads are better than one” was on to something. When was the last time you tapped into your company’s extensive brainpower? Doing so is not only insightful, it can also be transformational. Regular brainstorming is prevalent in companies that drive innovation and lead the […]
Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
Marketing recipe for effective QR codes
In a world of smart technology, QR codes are a great way to send potential customers to wherever you want them to go! Ingredients A print marketing material A QR code website Call-to-action Relevant landing page Directions Define your specific marketing goal for the QR code. Do you want to increase website traffic, collect […]
Marketing recipe for a busy marketing booth
A well-executed, busy marketing booth at trade shows, networking events or festivals will help generate new business leads or meet potential new talent! Ingredients Email list Promotional table skirt Promotional posters, banners, tent or wall structure Big attraction A way to collect information Company literature, videos and photos Business cards Promotional items to give […]
What’s your business’s brand value?
What’s Your Business’s Brand Value? Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is […]
The ABCs of marketing
By Kelly Borth, Chief Strategy Officer at GREENCREST For many CEOs marketing can seem complicated, so these ABCs of marketing might be helpful. Based on my 35-plus years of experience, they are essential to obtaining market prominence, building a successful brand and establishing market leadership. Advertise Your marketplace needs to know that your company’s products […]
Marketing recipe for a lively open house
When you open a new location, an open-house will help you connect with your community, associates, vendors, customers—and potential business! Ingredients Invitations (physical and digital) Website Social media networks Business organizations’ e-newsletters Event calendars Media alerts Food, drinks and dessert Entertainment Photographer Press release Tie to charity (optional) Directions Select the time and date of […]
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Online Marketing: The basics
Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point … Continue reading Online Marketing: The basics