Marketing Spend: Fast growth in a slow economy
“A man who stops advertising to save money is like a man who stops a clock to save time.” – … Continue reading Marketing Spend: Fast growth in a slow economy
Trends identify business opportunities and threats
By Kelly Borth, Chief Strategy Officer at GREENCREST All types of trends can impact our businesses. But not all of … Continue reading Trends identify business opportunities and threats
What is search marketing?
Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search … Continue reading What is search marketing?
Market Research: Adding value to your business
Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises … Continue reading Market Research: Adding value to your business
Strategic Marketing: The key to competitive advantage
What is strategic marketing? Strategic marketing directs limited resources toward optimal opportunities to increase sales and sustain a competitive advantage. … Continue reading Strategic Marketing: The key to competitive advantage
Simon says — The why factor is often a game changer
By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do … Continue reading Simon says — The why factor is often a game changer
Develop your online content marketing strategy
Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content … Continue reading Develop your online content marketing strategy
How to plan an AWESOME print advertising campaign
If you want to plan an awesome print advertising campaign, you first need to do your homework. Follow these steps … Continue reading How to plan an AWESOME print advertising campaign
Your Prospecting Plan: Are you leaving it to chance?
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s a new year with new goals. What’s your prospecting plan, or … Continue reading Your Prospecting Plan: Are you leaving it to chance?
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
Increase your website’s search engine page rank
To increase your search engine page rank, you must begin by determining the keywords you want to target. A good … Continue reading Increase your website’s search engine page rank
What they really want from vendor and supplier relationships
By Kelly Borth, Chief Strategy Officer at GREENCREST So much of sales and marketing is understanding what customers really want … Continue reading What they really want from vendor and supplier relationships
How is integrated marketing effective?
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is … Continue reading How is integrated marketing effective?
Why do I need a marketing plan?
Would you embark on a family vacation without knowing where you’re going, how you’re going to get there or how … Continue reading Why do I need a marketing plan?
Strengthen relationships by celebrating milestones
By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies … Continue reading Strengthen relationships by celebrating milestones
How do you measure ROI?
Return on investment (ROI) begins with understanding the value of a customer. First, determine the following averages: customer order, annual … Continue reading How do you measure ROI?
12 steps to help you develop an actionable marketing plan
By Kelly Borth, Chief Strategy Officer at GREENCREST The end of Q3 and the beginning of Q4 is an optimum … Continue reading 12 steps to help you develop an actionable marketing plan
ROI & ROO: How to measure your marketing spend to get the best of both
By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return … Continue reading ROI & ROO: How to measure your marketing spend to get the best of both