Category Archives: social media

Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the fifth in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, you are ready for the Nurture phase. And, yes, you’re almost to the … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

Use your digital media ecosystem to build brand loyalty

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

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Engage: The Second Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the third in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) You grabbed your prospects’ attention in the Attract phase of the Marketing Funnel, and they’re showing interest in your business, product or service. Now is the time when content marketing is critical. During […]

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Marketing recipe for a successful social media contest

  Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom line! Ingredients Social media profile Creative contest idea Enticing incentive Defined rules and requirements Motivated team Email list (can complement or substitute with a direct mail list) Signed release of participation (if necessary) Press … Continue reading Marketing recipe for a successful social media contest

Attract: The First Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first […]

The post Attract: The First Step in Turning Prospects into Lifetime Customers appeared first on Brand Pro Blog.

Attract: The First Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers

4 social media trends to try today

The social media world is constantly changing, so we’ve made it a little easier to keep up with some of the current social media trends. Add these action items to your checklist: Use LinkedIn’s new header image to stand out from the competition. Learn more Use Facebook’s updated Pages Manager App for page management on-the-go. … Continue reading 4 social media trends to try today

Recipe for a successful social media contest

Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom line! Ingredients Social media profile Creative contest idea Enticing incentive Defined rules and requirements Motivated team Email list (can complement or substitute with a direct mail list) Signed release of participation (if necessary) Press release … Continue reading Recipe for a successful social media contest

Which social networking sites should I use?

Many companies understand the positive impact social networking sites can have on their business, but many are unsure as  to which social networking sites they should utilize to truly make a difference for their bottom line. As a business executive, it’s important to ask yourself a few questions to determine if a particular social networking site makes … Continue reading Which social networking sites should I use?

Develop your online content marketing strategy

Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content to discover and share online. A typical business answers this call with a blog and a couple social media pages but isn’t really sure if the content it’s sharing is making an impact. The answer … Continue reading Develop your online content marketing strategy

Make social media work for your business by using this guide

By Kelly Borth, Chief Strategy Officer at GREENCREST Although social media has become mainstream practice for businesses, many executives are still uncertain how to put their best foot forward with social media strategy. If done right, social media is the perfect platform to give your brand a personality, and build brand affinity and awareness. It … Continue reading Make social media work for your business by using this guide

Turn up your marketing with real-life customer experiences

By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. … Continue reading Turn up your marketing with real-life customer experiences

Why what worked in 2008 is no longer applicable in 2013

As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked in 2008 no longer applies in 2013. It’s a new game, and the few businesses doing it right are driving conversation, engagement and loyalty — and winning new business. It is not about abandoning what … Continue reading Why what worked in 2008 is no longer applicable in 2013

How you can develop a social media platform in eight steps that will bring results

For many CEOs, it’s still a little mysterious how social media can benefit their business. But best practices do exist that can greatly improve brand awareness and profits. Social media can be a powerful marketing tool — if it’s used the right way. It opens doors for companies to create personal relationships with their current … Continue reading How you can develop a social media platform in eight steps that will bring results

Leading Communication

GREENCREST president and certified brand strategist Kelly Borth gives valuable advice to Smart Business Columbus readers on the use of social media communications in her July 2011 column Leading Communication. Social media in its truest form is word-of-mouth communication – people influencing others within their social sphere and sharing experiences about companies and brands. With … Continue reading Leading Communication

The Digital Revolution: Changing the way we work and live

Four years ago, at the beginning of the social media frenzy, in a large lecture hall at Ohio University, a professor challenged all first-year journalism students to turn off their electronic lives for 24-hours. The room filled with gasps, rants and whispers: “How am I going to meet up with my friends?” “How am I … Continue reading The Digital Revolution: Changing the way we work and live