8 Tips to Increase Instagram Engagement
Instagram is quickly becoming king of social media engagement for consumers between the ages of 18 and 34 years … Continue reading 8 Tips to Increase Instagram Engagement
Think of Social Media as an Online Newsletter
We still run across numerous companies that struggle with understanding the value of social media and the strategy needed to … Continue reading Think of Social Media as an Online Newsletter
Is Your Business Really Using Integrated Marketing?
Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit … Continue reading Is Your Business Really Using Integrated Marketing?
Promoted Pins Set to Launch on Pinterest
Pinterest is getting ready to launch its advertising platform, Promoted Pins, which is currently in beta. Businesses will be able … Continue reading Promoted Pins Set to Launch on Pinterest
Nurture: The Fourth Step in Turning Prospects into Lifetime Customers
Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers
Use your digital media ecosystem to build brand loyalty
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate … Continue reading Use your digital media ecosystem to build brand loyalty
Engage: The Second Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the third in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) You grabbed your prospects’ attention in the Attract phase of the Marketing Funnel, and they’re showing interest in your business, product or service. Now is the time when content marketing is critical. During […]
The post Engage: The Second Step in Turning Prospects into Lifetime Customers appeared first on Brand Pro Blog.
Marketing recipe for a successful social media contest
Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom … Continue reading Marketing recipe for a successful social media contest
Attract: The First Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
Attract: The First Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
Recipe for a successful social media contest
Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom … Continue reading Recipe for a successful social media contest
Which social networking sites should I use?
Many companies understand the positive impact social networking sites can have on their business, but many are unsure as to … Continue reading Which social networking sites should I use?
Develop your online content marketing strategy
Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content … Continue reading Develop your online content marketing strategy
Make social media work for your business by using this guide
By Kelly Borth, Chief Strategy Officer at GREENCREST Although social media has become mainstream practice for businesses, many executives are … Continue reading Make social media work for your business by using this guide
Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
Why what worked in 2008 is no longer applicable in 2013
As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked … Continue reading Why what worked in 2008 is no longer applicable in 2013
Leading Communication
GREENCREST president and certified brand strategist Kelly Borth gives valuable advice to Smart Business Columbus readers on the use of … Continue reading Leading Communication
The Digital Revolution: Changing the way we work and live
Four years ago, at the beginning of the social media frenzy, in a large lecture hall at Ohio University, a … Continue reading The Digital Revolution: Changing the way we work and live